For restoration contractors
The hardest part of a storm lead is getting someone to pick up.
That is rarely the list's fault. It is how the list gets paid for — and it is the part we set out to change. We send you appointments that are already booked, and you pay per appointment. No retainer, no subscription, no shared list.
Your first three appointments are free, no card needed. You only add a card when you want more.
The problem is the incentive, not the vendor
A lead seller is paid per lead, whether or not it becomes work. Once that is the deal, the rational thing for them to do is send more leads — not better ones. Nobody in that chain is paid to care whether you win the job.
You feel it as a bad afternoon: four calls, two voicemails, one person who does not remember filling anything in, and one who already had three roofers in the driveway. You paid for all four the same. The conversion risk was yours from the moment you bought the list.
After a storm it gets worse, because everyone buys at once. The same homeowner is sold to whoever is fastest, and the homeowner learns to stop picking up. That is not a market you can win by working harder in it.
So we built it the other way round
We are paid when a homeowner is on your calendar. Not per lead, not per name, not per click. If nobody books, we are not paid.
That is a worse business than selling leads, and we chose it deliberately. We pay for the advertising up front and carry the cost of every homeowner who never books. It means we only make money by doing the part you were previously paying to absorb — turning attention into an appointment.
It also means we cannot fix a bad month by sending you more. The only way we grow is appointments that actually happen.
What we actually do
When a storm is reported in a market we serve, we can tell which properties sat near the recorded reports. Nobody has been on a roof at that point and we do not pretend otherwise — it tells us where an inspection is worth offering, not what it will find. We put our own money into reaching those homeowners, explain that the inspection is free and carries no obligation, and ask whether they want one. The ones who say yes tell us where they are and when they are free.
Then we check they are in your area and inside the preferences you set, and the appointment lands on your calendar — with a homeowner who knows your name is coming. It is yours alone; the same homeowner is not sold to anyone else.
What we will not do
Anyone can promise quality. These are the things we have given up the ability to do.
We do not sell the same homeowner twice
One homeowner, one contractor. A shared list is how a lead becomes a race, and a race is why homeowners stop answering.
We do not oversell a market
You tell us your service area and how many inspections a week you want. We generate to that number. More than you can service isn't a favour.
We never touch the job
The homeowner contracts with you. We are not in the scope, the claim, or the price. We hand over the appointment and get out of the way.
We do not contact anyone who did not ask
Every homeowner gives explicit written consent to hear from us and from the pro we match them with. We log the exact wording they saw, with a timestamp.
Who we are
Who you'd be partnering with
Inflection Point is a two-person company, not a call centre. If something goes wrong with a match, you are talking to one of us.
Alex Wallen
Co-founder · Technology
Alex builds the systems behind Inflection Point — the ones that watch for qualifying storms, work out which properties are in the affected area, and match a homeowner with a vetted local pro. He is a software engineer at Google DeepMind, where he works on Gemini, and previously worked on Flutter, Google’s open-source app framework. He also founded and ran a software studio building mobile apps for e-commerce companies.
Zander Biro
Co-founder · Operations
Zander runs partner and customer relations — who is admitted to the network, and what happens for a homeowner after they book. His background is in sales: he is an enterprise account executive at Dell Technologies, and before that spent several years in medical-device sales, managing teams and territories. He is also a property investor who has hired his own share of contractors.
Start with one market
Tell us where you work and how many inspections a week you can take. We will only generate what you asked for, and you pay per appointment that gets booked.
Your first three appointments are free, no card needed. You only add a card when you want more.
Pick your trade and service area, and we will text you a code to finish. No password, no card, no call with a rep.
The call is with Zander, who runs partner relations. Would rather write? Emailhello@inflectionpoint.one with your trade and where you work.
Partners must hold the contractor licence required in their state and trade, carry general liability and workers' compensation insurance, and clear a reputation check. Creating an account does not skip that — it is where you upload the documents.
Are you a homeowner with storm damage? Right company, wrong page —start here. The inspection is free and you are never charged.